Monday, May 11, 2009

Station Domination Reports For The TTC

I just googled "station-domination", a term used to reference when advertising takes over a train station in a metropolitan subway transportation system. The second hit was of of Joe Clark's website It is an assessment of Toronto's reports over the past few years on the effectiveness and general user support for station-domination in the Toronoto subway system. Doesn't seem like they had any reason to go forward with implementing the use of station domination and yet it seems they did. [The truth about station-domination advertising in the TTC]

"More people are opposed to station domination. When asked the question “If the TTC were to allow advertising on the floors, ceilings, and pillars of subway stations, would you be” in favour or opposed? 43% were opposed, while only 39% were in favour. 15% didn’t care. 3% would have to see the ads first."

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