Eddie Colla Hits LA Hard

Eddie Colla, a participant in the recent Manifest Equality exhibition out in LA, just posted this video to Vimeo. In it you will find shots of the show but more importantly, Eddie taking out a slew of illegal NPA ads in LA. I find this to be a wonderful example of proper use of public space. These messaging boards normally run the gamut of terrible corporate ad campaigns as evidenced by the poster for Repo Men, but their potential to be used to promote public concerns is exemplified in Eddie's recent activities. How incredible would it be if these spaces were typically used by the average citizen to express their concerns on pertinent social issues like gay marriage.

Eddie Colla-NPA Advertising Takeover

VIA Arrested Motion

Looks like one of the artists in the recently opened Manifest Equality exhibition decided NPA's illegal advertising needed better content. Arrested Motion was there to catch all of the action.

"As an added bonus, AM got the opportunity to accompany Manifest Hope/Equality artist Eddie Colla as he blanketed Hollywood with his Anti-Prop 8 propaganda. Check out the full pictorial recap of the show and the streets after the jump."

Oddly, I was not aware of Eddie Colla's work. They explain it like this...

"There is a visual conversation that takes place on the streets of urban environments. This conversation is dominated primarily by advertising and utilitarian signage and assumes passive participation. Whether invited or not I am going to participate in this conversation. Public spaces were never intended to be coated from top to bottom with photos of consumer products. These spaces should, in some manner, reflect the culture that thrives in that space.

Some people view what I do as vandalism. I assume that their objection is that I alter the landscape without permission. Advertising perpetually alters our environment without the permission of it’s inhabitants. The only difference is that advertisers pay for the privilege to do so and I don’t. So if you’re going to call me anything, it is more accurate to call me a thief."