Wednesday, May 27, 2009

Digital Bus Advertisement Video

This seems like a bad idea to me.

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Tuesday, May 19, 2009

Digital Advertising On NYC Buses at Night

Now tell me it wouldn't be distracting if you were sitting eye level to this in a car. Your pupils would shrink down so small trying to filter out all that extra light, you might as well close your eyes, hit the gas, and hope for the best.

Photo-Jason Eppink

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Wednesday, March 25, 2009

Norwegian ski billboard gets snowy when texted

Someone sent me this post on a simple mechanical bus advertisement in Norway. It's not the most interesting thing in the world, but what I found through a link in the post caught my attention. Apparently back in 2007, Marc Ecko had a hand in designing a bus shelter advertisement that allowed you to "spray paint" whatever you like on an LCD screen using your bluetooth phone. As much as I hate the use of this technology as an advertisement, as a public art work it is fantastic. Although the marks you make with your phone are not permanent, the act of creating ephemeral content in public space is still at the heart of what you're doing, and should provide similar emotions to actually writing on the walls of our shared spaces (without the fear). In fact, something as banal as this could even be a spark which motivates people who would otherwise not think of themselves illegally writing on public space, to actually go out and do so. It's almost a legal tutorial on what it is like to see your ideas expressed in the public, and that's empowering.

VIA Engadget Mobile

by Darren Murph, posted Mar 25th 2009 at 2:19AM

We've certainly seen mobile-activated bus stop ads before, but the cool factor on this one was just too impressive to overlook. Tryvann Winter Park, a ski resort that sits just 15 minutes away from downtown Oslo, was searching high and low for ways to better market itself to residents of the bustling Norweigian city. In order to do so, it turned to JCDecaux, who conjured up the brilliant idea you see to the right. Essentially, this advertisement packs a few internal fans and a bucketful of faux snow; whenever it starts snowing up at the ski resort, someone sends a text to the billboard and the flurries start to fly. This way, residents and workers in Oslo can easily see when conditions are good some 500 meters up. We're told that Tryvann "loved" the campaign and the resulting crowds that came, though there's no mention of whether it'll be implemented next season or elsewhere in the world.

Mark Ecko post off the first post:

Sure, we've seen a plethora of interactive billboards before, but Mark Ecko's (credit to Benjamin Busse) latest eye-catcher could seriously make you miss your ride. This brilliantly designed ad sports an LCD that can be painted up by your Bluetooth cellphone, as it allows passers to use their mobile as a spray can to decorate the screen as they please. No word on whether this thing accepts multiple connections or not, but a tagging duel would be mighty fine entertainment whilst waiting on the next bus.

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Wednesday, March 11, 2009

Ads Realize It's The Quality of the Connection That Entices the Audience

A while back I decided to use the phone kiosks more three dimensionally. Partially this was to allow people to see the advertising displaced, grabbing their attention by using a physical object instead of the flat surface provided by advertising. These pieces eventually became a critique of the content provided by advertising, using crumpled up newspaper, which despite being illegible acted as an enticement for some richer exchange than what is regularly provided by advertising.

I enjoyed these pieces and thought it was only a matter of time before someone in the ad world realized these dull two dimensional surfaces hold so much more potential. Sure enough here is an ad for Tylenol which fills this bus kiosk with coffee cups. It is widely understood that an ad is only successful if it can gain the public's attention first. By providing physical objects, this space is far more engaging and absolutely more effective at holding our ever wandering attentions on our city streets. It's the quality of the connection that entices the audience

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Sunday, October 26, 2008

The Future To Come And The Future That's Here

The language advertising companies use is often indicative of their motives. When Titan Media declares that their new digital bus ads are "bright and unavoidable..", it gives you a good sense of what their intentions are. And when outdoor advertising is talked about as being "bright and unavoidable", the average citizen should realize that this means they will be absorbing these messages even if they think they are hardened New Yorkers trained at keeping their eyes glued to the pavement as they pass through their public environment. We should not have to physically alter the way we move and visualize our public space in order to avoid contact with the "bright and unavoidable". Instead we should demand our visual environment back from outdoor advertising and perpetrate its removal in any way possible.

from Gothamist John Del Signore

The MTA is currently testing out new digital screens that display ads on the sides of buses running on the M23 route. The screens, which use GPS technology to change according to each neighborhood's demographic, are being installed by New York-based ad company Titan Worldwide; the company's website declares that the 12-foot displays "are bright and unavoidable and will enable advertisers to target mass audiences by time of day, block, zip-code, demography and ethnicity." Yay!

As Titan's marketing director tells the Post, "In the morning, we can show Starbucks, and on the way home from work, a Budweiser ad." You can see where this is going; Bugaboo ads for Park Slope, Rohypnol for the Meatpacking District, and in Williamsburg, flashy ads for Neighborhoodies and machetes. The M23's test run currently sports ads for Oreo, Sleepy's, Coca-Cola and Sprite; a spokesman says that if successful, they'll install them on about 200 buses next year. Then in 2010, up in your cerebral cortex! Click through for a video of the Dunkin Donuts bus ad in action.

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Saturday, October 18, 2008

The View From Inside the Ad-Wrapped Bus

VIA Ban Billboard Blight
Ever wonder what it’s like to look out the window of one of those buses shrink-wrapped in advertising? This photo gives a pretty good idea. But maybe it doesn’t matter, because you’ll be glued to the monitor running video ads inside the bus, or mesmerized by the print ads covering most available surfaces. After all, by riding the bus you’ve voluntarily joined a captive audience, haven’t you? And where does it say you have the right to enter a public space without being confronted by a 360-degree assault of messages to buy products and services?

The MTA and other public transit agencies will eagerly tell you that selling public property as ad space is the alternative to higher fares. So why don’t we wrap the MTA headquarters building, which towers above its downtown surroundings and offers a panoramic view of the city? Why shouldn’t MTA executives and board members have the same kind of view as the riders inside the bus?

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Thursday, October 9, 2008

Coming soon to Philadelphia: Digital Ads on Buses?!?

Lets all remember Titan Outdoor also has the only contract to display ad content on the 3,300 buses in service for the MTA.

If Titan Outdoor has their way, Philadelphia's neighborhood streets will soon be home to hundreds of buses outfitted with eye-poppingly bright, flashing, blinking, digital advertising on the sides.

Titan Outdoor manages advertising on transit vehicles and in stations for SEPTA. In September, Titan Outdoor and Chicago Transit Authority (CTA) announced their plans to install digital advertising panels to the sides of 100 Chicago buses. SCRUB's hunch is that Titan will be wooing SEPTA to do the same here.

Not everyone in Chicago will be subjected to these rolling LED displays. CTA has determined that Chicago's upscale Lake Shore Drive will be off-limits for the rolling digital ads. The rest of the city, however, is fair game. News coverage of the Chicago deal suggests that the ads will change based on the neighborhood. This raises important questions about this program if implemented here in Philadelphia, a city with a history of advertisers who target low-income neighborhoods with messages for alcohol, sugary beverages and fast food.

Additionally, there is the clumsy mismatch between SEPTA's appealing "Go Green, Go SEPTA" campaign and the sizable carbon footprint of digital advertising. From data we have seen, SCRUB's estimate is that 100 digital bus ads is the rough equivalent of two 1,200 square foot digital billboards. It would take the planting of approximately 9,000 trees each year to off-set the carbon impact of 100 digital bus ads. This is "going green"?

And, what about safety? The traffic engineering community is extremely concerned about driver distraction and road safety. In fact, the National Highway Traffic Safety Administration conducted a study in 2006 that found that drivers who take their eyes off the road for two seconds or longer have a significantly increased crash risk. Can Philadelphia's pedestrians, cyclists and drivers afford to have yet more dangerous distractions on our city streets?

SCRUB supports SEPTA's efforts to provide the region with public transportation and appreciates their on-going financial challenges. But, we have also witnessed SEPTA's willingness to go along with just about anything Titan Outdoor suggests - such as the illegal 4400 square foot Duncan Donuts wallwrap placed on the 1234 Market Street building, the widely-reviled advertising wrapped Colt 45 bus, and most recently, the Market-Frankford El stations plastered in ads for Pabst Blue Ribbon Beer. Let's hope that this time, SEPTA has the good sense to say "No thanks."

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Friday, July 18, 2008

Cemusa NYC

Not so recently Cemusa outdoor began installing new bus stop and magazine kiosk outdoor furniture in NYC. The new bus stops are equipped with pertinent public transportation information as well as rotating advertising allowing twice the number of ads to be placed in the same amount of space. Along with these "improvements" the new bus stops from what I've been told are equipped with bluetooth technology allowing them to beam pertinent transportation information along with advertising to bluetooth equipped devices being carried by pedestrians and motorists. We will see what comes of this but in the meantime I think its worth checking out their website and taking a look at the language they use to justify their current project.

If you dont want to look at the site at least read what they say about their NYC endeavor on their splash page.

As a global company with successful street furniture contracts around the world, Cemusa is pleased to announce the addition of New York City to its portfolio. Cemusa worked in partnership with the city of New York to provide street furniture that boasts contemporary, eye-catching design, enhances New York's dynamic street life and features the highest level of quality to face unpredictable weather conditions.

After establishing its North American headquarters in New York City, Cemusa continues to strengthen the city's economy by bringing significant revenue to the city and creating numerous jobs through the use of local vendors for the design, manufacturing, installation and maintenance of the structures. Cemusa is proud to provide New York residents with added safety, security and comfort in public transportation.

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Thursday, May 22, 2008

Bus Shelter similarities-Paris/New York

The image on the left is from a NYC bus shelter ad and the one on the right is from a Parisian bus shelter ad. Its interesting to note how global ad culture really is evolving as one. Despite the differences in products and possibly advertising companies, the tactics are relatively similar. Advertising spans all cultures as the dissemination industry no capitalist nation can do without and is thus more or less a global product.

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