MAGAZINES & PRESS - COMPLETED STREET PROJECTS - PUBLIC AD CAMPAIGN BLOG

Tuesday, January 19, 2010

Gender Bending Hotties Invade Chelsea at 300 West 22nd Street

Just when I thought Streetscapes had been abandoned by outdoor advertisers in NYC, or at least in Chelsea, a new one shows up right in the hood. Now I like Rupaul just the same as the next guy but I don't want to indulge her, and her gender bending buddies, first thing in the morning at 15 feet tall. Having grown up in Chelsea I can enjoy a beautiful man like the next, but let's keep it legal people.

One would assume this immense illegal Streetscape advertisement had its initial complaint # 1274075 called in by the same person who posted the above sign. It reads...
This is illegal corporate graffiti

This is an Environmental Control Board (ECB) Violation.

The Department of Buildings has been contacted, please remove this abomination IMMEDIATELY, this is not Times Square.

Building owners who lease ads on their premises are considered outdoor advertising companies. As such, they can be fined a maximum of 25,000 dollars

Call 311 to add your complaint

status number is 1274075
I obviously called this "abomination" in as well given that the recent equinox billboard removal in Greenwich Village came after huge public outcry made it a newsworthy issue. When I went to check complaint # 1274098 that I made at 9:00am this morning there was already a 3rd complaint filed by another party.

I find it interesting that this concerned New Yorker complains "this is not Times Square". Many New Yorkers you talk to have no problem with the theme park being run in midtown. In fact many New Yorkers rarely pass through that part of town unless out of necessity. As is evidenced in this public response, this does not mean New Yorkers want to live in Times Square. Although New York, and particularly Manhattan, feels less like somewhere we live and more like somewhere the world visits, this is simply not the case. Our neighborhoods and communities are just that. Using them as sites of commercial interruption, especially when done illegally, harms the people that live in this city and the sense of control over their environment that is needed to feel invested in ones community. Streetscapes like this and the others we have kept track of are particularly insulting because of their scale and placement which is meant to overwhelm the viewer.

I also find it interesting that this resident makes the comparison between advertising and traditional graffiti. When outdoor advertising is illegal, you can often find this comment being made. I am inclined to disagree slightly because it would seem graffiti artists often become incredibly productive parts of our society working in design, the arts, and ironically advertising, as well as many other fields. People who hang advertising and particularly illegal postings like this, continue a long and drawn out career of violating our streets in new and more insidious ways. This says nothing about the fact that graffiti or marking ones environment as a way to find ones identity in a city of 8 million people, might actually be a important avenue of expression for our youth.

I have added this location to our Streetscape map where you can find more illegal ads posted by companies like InWindow and Blue Outdoor. We will report back when this Streetscape is removed.

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Wednesday, January 6, 2010

Blue Outdoor Offers New Windowscape To Ruin Your Day In The Park

Here at PublicAdCampaign we get lots of fun emails from OAC's that don't have a clue about what we do. Just yesterday we received a press release from Blue Outdoor offering the largest Windowscape we have ever seen right across the street from Bryant Park at 1095 6th Avenue. For a mere $150,000.00 a month your company can take advantage of all the public individuals attempting to find relaxation right across the street. With over 200 feet of space along 6th Avenue as well as 100 feet along 42nd street, this location would dwarf every billboard we know of in this city. If this is a little too pricey, you can opt for a cheaper location right around the corner on 42nd street with 2,500 square feet of advertising space for a mere $50,000.00 a month. If you are one of the people who think you can ignore outdoor advertising, I would bet companies willing to shell out $150,000.00 a month tend to disagree.

As of now there are no permits at either of these locations for 3rd party signage as the zoning does not allow it. We will keep our eyes on the street and report any infractions. We have found that simply posting these shenanigans on our site can deter OAC's from making the mistake of littering our public spaces with commercial messages. We sincerely hope this will be the case with this supergraphic as it will be detrimental to our city and public health. [Download Press Release BlueOutdoor_42ndst.pdf] [Download Press Release BlueOutdoor_10956thAve.pdf]

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