Shanked (ByDesign)

This project started as a commercial shoot for a company called ByDesign which makes low quality women's wear. After shooting a small print ad the company decided to use it for a phone kiosk advertisement in the Herald Square vicinity. I quickly came up with a sticker which would use part of the revealed ad underneath to color my own design which laid on top of it. I was able to cover the entire campaign which lasted only two weeks. Phone kiosk locations were (30th st. & 7th ave. NWC) (35th st. & 7th ave. SEC) (2x at 34th st. & 6th ave. SEC) (36th st & 6th ave. NEC + SEC) (33rd st. & 6th ave. SEC) (35th st & 6th ave. NEC) (37th st. & Broadway NWC) (34th st. & 7th ave. SEC) (36th st. & 7th ave. SEC)