PosterChild Suggests A More Prudent Use Of Pay Phones In NYC

PosterChild is wrapping up his stay in NY very soon, but not before he gets out there and does a few more projects to make you think about the advertising that surrounds us and how it is altering our lives for better, or worse. His most recent project aims at making the viewer aware of the fact that the ubiquity of outdoor advertising does not have to be an entirely bad thing. In fact the millions of dollars that OOH advertisers are making off the space they are occupying in each and every one of our brains can be put to a better use than simply lining the pockets of media conglomerates. He writes...

"You know what I’d like to see? If they’re going to maintain, and even grow, the network of payphones as an advertising-revenue generating platform, then they should make all local calls free. That is the old “Contract” of advertising, after all: We shouldn’t have to be exposed to your damn ads if you’re not going to give us something back in return." More [HERE]