MAGAZINES & PRESS - COMPLETED STREET PROJECTS - PUBLIC AD CAMPAIGN BLOG

Thursday, July 2, 2009

InWindow


InWindow is back at 113 University place with larger than life digital projections. I Posted it to the InWindow Map, which shows this location's "ups and downs" if you will.

A while back I reported on this illegal advertising location when a large Snickers advertisement preceded what is now and ad for Sprint. The DOB seems to have issued a summons for the unpermitted illegal street level billboard, and yet this new copy is going up in broad daylight. The front door was open when I passed by yesterday and so I poked my head in to see what was going on. A team was setting up the digital projections and so I asked if they worked for InWindow. They explained that "they were from a different ad agency but were working with InWindow on this project." I asked them if they realized the billboard they were working on was illegal, at which point a woman stepped in and said that "They had heard that." I wasn't surprised that "They had heard that", or that they would bold face lie about knowing they were illegally posting outdoor advertising in broad daylight. If "They had heard that", don't you think a smart company would look into such an important potential business catastrophe?

I then proceeded to step outside and take some pictures of the property. They followed me out and talked amongst themselves until one guy pointed to me and said, "He's going to complain." I responded briefly with "of course I'm going to complain", which begged the question from them, "Why?" My simple answer, "Because what you are doing is illegal and the city doesn't want to look at this." didn't seem to sit well. Sorry guys, just looking out for the health a viability of our shared streets and public culture.

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